Intelligent Finance
Intelligent gaming
The challenge was to increase the reach of Intelligent Finance's Professional Advisors database with a particular emphasis on maximising data capture opportunities at the 2006 Mortgage Business Expo in london.
We created an engaging racing experience that ran on a series of digital kiosks at the Intelligent Finance stand which invited Professional Advisors to "beat the base rate". The stand featured a series of large plasma screens running an animated advertisement for the live competition. Queues grew longer as attendees waited their turn to negotiate the race track and beat the Bank of England Manager. Visitors who successfully "beat the base rate" were automatically entered onto the leader board and a combination of email and SMS was used to notify the winners.
