Grolsch
www.grolsch.co.uk
Grolsch Viral
We produced a rich user experience that dovetails and integrates with above the line advertising, on-pack promotions and city-specific experiential activity.
We developed a fully accessible, standards compliant infrastructure with a flexible data-capture and reporting layer allowing detailed campaign tracking and reporting.
We delivered data integration with all existing systems, and dynamic data exchange via a Flash-friendly content management system. Also, a cutting-edge viral marketing initiative that takes web-based interactive film to a new level - part film, part e-CRM, part viral, part mobile marketing.